PURPOSE PICKS
Shop with purpose.
Every brand here stands for more than sales.
Victor Wear
“There is power in wearing inspiration and owning your story; and that no one should have to change to be a victor”Read full article →
LoveWell
“A charity creating supportive pathways into employment for women who are rebuilding broken lives.”Read full article →
Luminary Bakery
“An award winning social enterprise using baking as a force for good, empowering London's most disadvantaged women to thrive.”Read full article →
![Salted Caramel Letterbox Brownies [Flourless]](/_next/image?url=https%3A%2F%2Fcdn.shopify.com%2Fs%2Ffiles%2F1%2F0260%2F8185%2F3520%2Fproducts%2FSalted_Caramel.png%3Fv%3D1770381650&w=828&q=75)
We Make Good
“A manufacturing partnership building a fairer, more inclusive economy turning handmade Irish design and ethical production into real jobs, skills, and belonging.”Read full article →
Bagabu
“A sustainable fashion brand crafting handmade bags from textile leftovers — proving that style doesn’t need excess”Read full article →
Harry Specters
“A luxury chocolate brand using great taste to shift perceptions, champion autistic talent, and create real opportunity through paid employment”Read full article →
Acorn Shop
“A social enterprise creating handmade soy wax candles that bring warmth, purpose, and inclusive employment to young adults with additional needs”Read full article →
Tap Social Movement
“A social enterprise using beer, baking, and hospitality to create paid employment and second chances for people in prison and prison leavers”Read full article →
Black & Beech
“An ethical fashion brand using clothing as a platform to amplify women’s voices and fund feminist change”Read full article →
Miss Macaroon
“A social enterprise using baking as a force for good — creating meaningful employment opportunities for people facing barriers to work”Read full article →
Mum Bub Hub
“A social enterprise dedicated to improving pregnancy and postpartum wellbeing through thoughtful products, education, and emotional support”Read full article →
Arthouse Unlimited
“Transforming artwork created by adults with neuro-diverse and physical support needs into beautiful products that celebrate ability, creativity, and inclusion”Read full article →
Elvis & Kresse
“Turning rescued materials into luxury accessories and donating 50% of profits to charities — proving that business can balance profit with purpose”Read full article →
Lux Luz London
“A social enterprise creating handmade, vegan-friendly candles and diffusers that bring light, hope, and opportunity to women affected by domestic violence”Read full article →
Woolly Wolf
“Born from adventure — turning climbing ropes and plastic bottles into sustainable gear for dogs”Read full article →
Fine Cell Work
“A social enterprise training prisoners and prison leavers in high-quality needlework - a foundation for life after prison”Read full article →
Y.O.U Underwear
“A company founded to ensure women and children have access to the very foundation of their outfits”Read full article →
Stand Out Socks
“Selling bright funky socks, a business who offers paid employment opportunities to individuals who are often overlooked by society”Read full article →
Lucy & Yak
“Best known for their signature dungarees and iconic prints, their mission is to make fashion that’s kinder to the planet”Read full article →
About the Author
Débora Arieta
Débora Arieta is the voice behind Purpose Picks. With a background in e-commerce, brand partnerships, and purpose-driven initiatives, Débora has spent her career working towards the intersection of commerce and impact.
Her motivation for creating the newsletter comes from a simple belief: that shopping choices can be a force for good when consumers are given transparency, context, and better alternatives.
Through Purpose Picks, she curates and tells the stories of brands that prioritise people, planet, and progress — making it easier for readers to discover businesses that align with their values without compromising on quality or design.
About Purpose Picks
This website is for people who care about the purpose behind the brands they buy.
Although it might seem counter intuitive that shopping can make a difference, how and where we shop matters more than we often realise. Purpose Picks exists to spread the word about e-commerce brands that care about their environmental, social or economic impact. That way, when you shop, you don't always have to choose what's easy or most familiar. Instead, you can support companies that prioritise positive change.
Subscribe to Purpose Picks Newsletter to keep discovering new brands and be inspired by founders' purpose, stories, and the impact they're having in their communities.
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