About Purpose Picks
This website is for people who care about the purpose behind the brands they buy.
Although it might seem counter intuitive that shopping can make a difference, how and where we shop matters more than we often realise. Purpose Picks exists to spread the word about e-commerce brands that care about their environmental, social or economic impact. That way, when you shop, you don't always have to choose what's easy or most familiar. Instead, you can support companies that prioritise positive change.
How we curate
One brand at a time
Purpose Picks is not trying to list every ethical product on the internet. Each brand is researched, written about, and then added to the directory, so the list grows at the speed of the writing.
The impact has to be specific
A brand makes the cut when you can point at what its money does: paid training, employment for people facing barriers to work, materials rescued from landfill, profits given away. Good intentions on an about page are not enough.
You buy from the brand
Purpose Picks does not process transactions. Every product links out to the brand's own shop, and shipping, returns, and customer service stay with them.
The job here is discovery: one place to find brands making a positive impact, and a story behind each one so you can see what your money actually funds.
Débora Arieta
About the author
Débora Arieta is the voice behind Purpose Picks. With a background in e-commerce, brand partnerships, and purpose-driven initiatives, Débora has spent her career working towards the intersection of commerce and impact.
Her motivation for creating the newsletter comes from a simple belief: that shopping choices can be a force for good when consumers are given transparency, context, and better alternatives.
Through Purpose Picks, she curates and tells the stories of brands that prioritise people, planet, and progress, making it easier for readers to discover businesses that align with their values without compromising on quality or design.
Keep discovering
Subscribe to the Purpose Picks newsletter to keep discovering new brands and be inspired by founders' purpose, stories, and the impact they're having in their communities.
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