PURPOSE PICKS
Shop with purpose.
Every brand here stands for more than sales.
A curated directory of ethical brands and social enterprises.
Tech & Innovation
BikeFlip
“A circular children’s bike subscription service refurbishing, repairing, and exchanging bikes so children can keep riding while bikes stay in use for longer.”
sustainabilitycircular economy
Apparel
Rapanui
“An Isle of Wight clothing brand creating everyday pieces from organic, recycled, and recovered materials, designed to be worn, returned, and made again.”
sustainabilitycircular economy
Apparel
Rebel Nell
“A Detroit social enterprise turning fallen graffiti and historic materials into jewellery.”
social enterprisewomen causes
Apparel
Zèta
“A French sneaker brand reshaping footwear through plant-based materials, Portuguese craftsmanship, and radical transparency.”
sustainabilityethically sourced
Arts & Culture
Washed Up Cards
“Handmade greeting cards made with plastic collected from UK rivers and beaches, turning pollution into something thoughtful and personal.”
sustainabilitycircular economy
Apparel
Vintage for a Cause
“Upcycled fashion creating dignified work for women over 50 while giving textile waste a longer life.”
circular economywomen causes
Apparel
BRACENET
“A Hamburg-based brand turning recovered ghost nets into handcrafted bracelets and accessories, proving that ocean waste can become wearable purpose.”
sustainabilitycircular economy
Apparel
MAFRIC
“An Italian ethical fashion brand bringing together African wax textiles and Made in Italy craftsmanship through a network of social tailoring workshops in Milan.”
inclusive employmentwomen causes
Apparel
Norlha
“The world's first yak khullu atelier: a B Corp-certified brand crafting luxury ready-to-wear and homeware entirely by hand on the Tibetan Plateau.”
ethically sourcedinclusive employment
Food & Beverage
Change Please
“An award-winning social enterprise using great coffee to fight homelessness, with 100% of profits funding barista training, support, and job placements.”
social enterpriseinclusive employment
Apparel
Sheep Inc.
“The world's first carbon-negative fashion brand, making traceable knitwear from regenerative Merino wool with a lifetime guarantee.”
sustainabilityethically sourced
Apparel
Zero Waste Daniel
“A NYC-based fashion brand turning pre-consumer fabric waste into genderless clothing and accessories, proving that style and zero waste can coexist.”
sustainabilitycircular economy
Apparel
Beyond Nine
“A feel-good womenswear, 'dress women for life' brand, who partners with Pregnant Then Screwed to tackle maternity discrimination.”
women-ledwomen causes
Apparel
Victor Wear
“An award-winning activewear brand that inspires resilience and employs people with disabilities - changing the disability narrative for a more inclusive world.”
inclusive employmentdisability inclusion
Home & Living
LoveWell
“A charity creating supportive pathways into employment for women who are rebuilding broken lives.”
women causeswomen led
Food & Beverage
Luminary Bakery
“An award winning social enterprise using baking as a force for good, empowering London's most disadvantaged women to thrive.”
social enterprisewomen causes
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Home & Living
We Make Good
“A manufacturing partnership building a fairer, more inclusive economy turning handmade Irish design and ethical production into real jobs, skills, and belonging.”
social enterpriseinclusive employment
Apparel
Bagabu
“A sustainable fashion brand crafting handmade bags from textile leftovers, proving that style doesn't need excess.”
sustainabilitycircular economy
Food & Beverage
Harry Specters
“A luxury chocolate brand using great taste to shift perceptions, champion autistic talent, and create real opportunity through paid employment.”
inclusive employmentdisability inclusion
Home & Living
Acorn Shop
“A social enterprise creating handmade soy wax candles that bring warmth, purpose, and inclusive employment to young adults with additional needs.”
inclusive employmentsocial enterprise
Food & Beverage
Tap Social Movement
“A social enterprise using beer, baking, and hospitality to create paid employment and second chances for people in prison and prison leavers.”
social enterpriseprison rehabilitation
Apparel
Black & Beech
“An ethical fashion brand using clothing as a platform to amplify women's voices and fund feminist change.”
women ledethically sourced
Food & Beverage
Miss Macaroon
“A social enterprise using baking as a force for good, creating meaningful employment opportunities for people facing barriers to work.”
social enterpriseinclusive employment
Health & Wellness
Mum Bub Hub
“A social enterprise dedicated to improving pregnancy and postpartum wellbeing through thoughtful products, education, and emotional support.”
social enterprisewomen causes
Arts & Culture
Arthouse Unlimited
“Transforming artwork created by adults with neuro-diverse and physical support needs into beautiful products that celebrate ability, creativity, and inclusion.”
inclusive employmentdisability inclusion
Apparel
Elvis & Kresse
“Turning rescued materials into luxury accessories and donating 50% of profits to charities, proving that business can balance profit with purpose.”
circular economyethically sourced
Home & Living
Lux Luz London
“A social enterprise creating handmade, vegan-friendly candles and diffusers that bring light, hope, and opportunity to women affected by domestic violence.”
social enterprisewomen causes
Apparel
Woolly Wolf
“Born from adventure, turning climbing ropes and plastic bottles into sustainable gear for dogs.”
sustainabilitycircular economy
Home & Living
Fine Cell Work
“A social enterprise training prisoners and prison leavers in high-quality needlework - a foundation for life after prison.”
social enterpriseprison rehabilitation
Apparel
Y.O.U Underwear
“A company founded to ensure women and children have access to the very foundation of their outfits.”
ethically sourcedwomen causes
Apparel
Stand Out Socks
“Selling bright funky socks, a business who offers paid employment opportunities to individuals who are often overlooked by society.”
inclusive employmentdisability inclusion
Apparel
Lucy & Yak
“Best known for their signature dungarees and iconic prints, their mission is to make fashion that's kinder to the planet.”
sustainabilityethically sourced
About the Author
Débora Arieta
Débora Arieta is the voice behind Purpose Picks. With a background in e-commerce, brand partnerships, and purpose-driven initiatives, Débora has spent her career working towards the intersection of commerce and impact.
Her motivation for creating the newsletter comes from a simple belief: that shopping choices can be a force for good when consumers are given transparency, context, and better alternatives.
Through Purpose Picks, she curates and tells the stories of brands that prioritise people, planet, and progress, making it easier for readers to discover businesses that align with their values without compromising on quality or design.
About Purpose Picks
This website is for people who care about the purpose behind the brands they buy.
Although it might seem counter intuitive that shopping can make a difference, how and where we shop matters more than we often realise. Purpose Picks exists to spread the word about e-commerce brands that care about their environmental, social or economic impact. That way, when you shop, you don't always have to choose what's easy or most familiar. Instead, you can support companies that prioritise positive change.
Subscribe to Purpose Picks Newsletter to keep discovering new brands and be inspired by founders' purpose, stories, and the impact they're having in their communities.
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