DAME Review: Circular-Economy UK
Reusable and organic period care from London, built around the world's first reusable tampon applicator.
DAME is a health & wellness brand based in London, UK, curated by Purpose Picks for its commitment to circular economy, women's causes. Reusable and organic period care from London, built around the world's first reusable tampon applicator.
Impact
- Location
- London, UK
- Ships to
- Worldwide
- Founded
- 2015
Featured Products
Why We Picked Them
DAME reported more than 20 million disposable applicators displaced by mid-2023 and puts the total single-use plastic avoided since launch at over 350 million pieces. The applicator is rated for more than 3,000 uses, so a single one can stand in for around 12,000 disposables over a lifetime.
Read the full story on Substack →Frequently Asked Questions
- Is DAME ethical?
- Purpose Picks lists DAME under circular economy and women's causes after editorial review, which is curation rather than certification. DAME was founded in London by Celia Pool and Alec Mills, who started in 2015 with a period product subscription service and kept running into the volume of plastic they were posting through letterboxes. DAME states commitments including reusable period care, plastic-free, organic cotton. Purpose Picks has not published an independent assessment of DAME's labour or environmental practices, so treat those commitments as the brand's own account.
- Is DAME legit?
- Yes. DAME is an operating health & wellness brand based in London, UK, founded in 2015 and featured in Purpose Picks issue #43 after editorial review of its social and environmental impact.
- Where is DAME based?
- DAME is based in London, UK and ships to: Worldwide.
- What does DAME sell?
- DAME makes health & wellness products. Featured picks: DAME Period Cup, Reusable Period Pads.
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