
Is Sheep Inc. Ethical? Sustainable Apparel
The world's first carbon-negative fashion brand, making traceable knitwear from regenerative Merino wool with a lifetime guarantee.
Sheep Inc. is a apparel brand based in London, UK, curated by Purpose Picks for its commitment to sustainability, ethically sourced. The world's first carbon-negative fashion brand, making traceable knitwear from regenerative Merino wool with a lifetime guarantee.
Impact
- Location
- London, UK
- Ships to
- Worldwide
- Founded
- 2018
Featured Products
Why We Picked Them
Sheep Inc. is the world's first carbon-negative fashion brand, independently audited. Their regenerative farms sequester roughly 14 kg of CO2 per kilogram of wool, and every garment comes with full traceability and a lifetime guarantee.
Read the full story on Substack →Frequently Asked Questions
- Is Sheep Inc. ethical?
- Purpose Picks lists Sheep Inc. under sustainability and ethically sourced after editorial review, which is curation rather than certification. A London-based knitwear brand making natural fibre clothing from ZQ-certified Merino wool sourced directly from regenerative farms. Sheep Inc. states commitments including carbon-negative, regenerative farming, full traceability. Purpose Picks has not published an independent assessment of Sheep Inc.'s labour or environmental practices, so treat those commitments as the brand's own account.
- Is Sheep Inc. legit?
- Yes. Sheep Inc. is an operating apparel brand based in London, UK, founded in 2018 and featured in Purpose Picks issue #27 after editorial review of its social and environmental impact.
- Where is Sheep Inc. based?
- Sheep Inc. is based in London, UK and ships to: Worldwide.
- What does Sheep Inc. sell?
- Sheep Inc. makes apparel products. Featured picks: The Ultra-Light T-Shirt, The Knitted Quarter Zip Jumper.
Related Brands

Runamics
Planet-friendly running and sportswear built on Cradle to Cradle materials, fair production, and repair instead of replacement.

Zèta
A French sneaker brand reshaping footwear through plant-based materials, Portuguese craftsmanship, and radical transparency.

Lucy & Yak
Best known for their signature dungarees and iconic prints, their mission is to make fashion that's kinder to the planet.


